AI in content marketing presents us with a sea of opportunities. It brings insights into search engine result pages (SERPs) that can keep you competitive. It also provides plenty of tools for automation. And it can really reshape your optimization approach, making it more future-proof than ever.
But how do you make the most out of it in terms of SEO writing? This article will be your guide to combining creativity with technology for unmatched results!
Harnessing the Power of AI Overview Tracking for Enhanced SEO Planning
Google AI Overview is one of the latest search features. It was introduced in 2024 as a part of Google’s larger Search Generative Experience (SGE) initiative. AI Overview provides users with snappy answers to their requests generated based on the information from the most relevant results and links to sources for deeper research.
Appearing at the very top of SERPs, obviously, AI Overview poses new opportunities, as well as challenges, for content creators looking to rank. That’s why SGE tracking becomes a new go-to for SEO writing.
To get started, you need an SGE tracking tool, for example, one like ZipTie.dev. You can check a comprehensive ZipTie.dev review to see if it has what you need before you delve deeper.
A tool like this will unlock the AI Overview tracking features that will help you stay competitive in the new era of search. In particular, it will let you keep an eye on searches that lead to your site appearing in the AI Overview. It will also let you analyze your competitors’ appearance in such results and analyze your strategy against theirs.
The data you draw from SGE tracking will give you an idea of how you can enhance your SEO strategy and copy to stay prominent not only in traditional results but also in generated ones.
Practical Ways to Use AI Overview in SEO Writing
So, you can use SGE tracking to draw valuable insights for more strategic decision-making. What else is in it for you? While the idea of using AI Overview for refining your overall SEO strategy sounds a little vague, there are more specific steps you can take to use it for your copy.
Let’s look at the top three of them.
Explore What’s Trending
Covering relevant but trending topics in your SEO content means resonating with the audience and, of course, appearing in SERPs more frequently. But it’s not all that easy.
To this day, SEO teams and writers mainly rely on keyword planners and Google Trends. These are the tools that show which topics are emerging. And this tactic may still work. But it can leave you a step behind.
Analyzing AI Overview results, on the other hand, can give you a kick-start. You can detect trends by noticing which queries pop up in such results more frequently at the moment. If you act fast, this can give you a significant competitive advantage. Overviews are designed to give users an outlook on the most up-to-date, full, and relevant information on their query. Thus, if you notice trending topics early and publish quality, well-optimized articles on them quickly, you can rank better and capture early traffic.
Find Coverage Gaps
Another practical way to use AI in content marketing is to watch your rivals and see what they may have overlooked in their copy. It’s easy to do:
- Run a query (topic) you are planning to cover to see which sources are featured in the generated Google search results.
- Visit the main pages and evaluate the content on them.
- Note down any important points and subtopics that might be missing in your competitors’ coverage.
After you find the gap, plan your SEO content strategy accordingly. Bridge coverage issues to create copy that’s deeper and answers the user’s query in more detail. This will help you get a few steps ahead of your competitors, while also boosting the authority and ensuring better visibility in SERPs.
Make Smarter SEO Content Updates
Timely and effective copy updates take a special place in an SEO content strategy. They enable you to continue getting traffic and rankings from your old copy and consistently improve your authority by providing users with up-to-date and valuable information at all times. However, while the importance of copy updates is out of the question, when and how you should update yours is often just guesswork.
Luckily, tracking your appearance in generated results can help you eliminate the guesswork. When you have an article that’s already featured in AI Overview, this is a good sign that it’s competitive and quality. However, when copy stops appearing in such results or doesn’t get featured there in the first place, it’s a sign that it might need an update and additional optimization.
If you prioritize your updates based on AI search appearances, it can help you make more impact than if you make them randomly. And here’s one more way to use AI in SEO at this stage–use generative artificial intelligence as a tool to understand what makes perfect content that sells. For example, the right ChatGPT prompts can tell you how to improve CTAs or make users click on your link in SERPs. This can give you fresh ideas to use in your updates.
Boosting the Quality of Content With Analytical AI SEO Tools
When you already leverage AI to collect strategic insights, explore trends, find gaps, and inform content updates, there are still more ways to make artificial intelligence your friend in search engine optimization. We’re talking about analytics.
Today, there are already plenty of AI SEO tools that help analyze your copy and provide actionable suggestions for improvement. With the right tool, you can analyze your copy for:
- Readability—Drop manual readability scoring and do it on autopilot. Tools powered by artificial intelligence will scan your text in moments and help you ensure that it’s clear and easy to understand. AI can highlight overly complex words, sentences, and paragraphs for you and offer more accessible alternatives.
- Tone—Artificial intelligence can easily grade the tone of voice in your copy. It will help you see when you sound way too casual or, on the contrary, formal. Furthermore, advanced tools can give you suggestions on how to maintain a more consistent brand voice based on your old content and brand guidelines.
- SEO—SEO tools built with artificial intelligence can streamline your SEO audits. They can provide you with a deep analysis of your text and point out issues like overused or underused keywords, weak headings, missing metadata, etc. By implementing these recommendations, you can level up your optimization and rank better.
- Internal linking—Using AI in SEO can also go beyond the basics discussed above. For example, you can use specialized tools for evaluating your internal linking. Artificial intelligence can analyze your entire content library to find linking opportunities you might be missing out of sight. This can help you enhance your site’s navigation and user experience.
- On-page optimization—If you want to get maximum outcomes, you can also go beyond using AI in content marketing and optimization. Use it to see how else you can improve your rankings. AI-powered tools for on-page optimization can help you find and fix issues like lacking schema markup, poor URL structures, missing image alt text, and others.
Conclusion
Artificial intelligence is now literally everywhere–it’s in chatbots that provide customer support, in digital assistants in your smartphone, and in personalized recommendations you get from services and brands. Today, AI fuels the rapid development of different sectors. And it has made its way into SEO content as well.
From using AI Overview analytics for better decision-making to exploring trending topics, finding coverage gaps, and improving the quality of your copy–there are plenty of ways to spruce up your SEO writing with artificial intelligence. Now, you have a set of insights and practical tips for combining AI with your own creativity for delivering unmatched SEO content. Make it a part of your strategy now to get ahead and dominate Google search results!
