How to Write Great Website Content That Converts

So you have chosen your niche, bought a domain name and set up your website. Now what? Next, you’ll need to know hot to write great website content. You can have the nicest looking site with all the bells and whistles, but if the content is boring or does not provide the information your readers are looking for then your site will lose visitors quickly. So this article will outline the three major steps to creating interesting and engaging content. If you haven’t bought a domain name yet, there’s information on that topic here.

Why is Content So Important?

Why are you writing content anyway? Because you want visitors to your site–plain and simple. And the longer they stay on your site, the better chance you have of them looking at other pages. All this helps your rankings. When your rankings go up, more people see your articles and more people visit your site. The more people that visit your site the more authority you have in your niche.

Content is the whole reason why someone would visit your website. And while this may seem like a no-brainer, it’s worth mentioning because we’ve all found sites through our searches that turn out to be dead ends because the content is not very good. You probably wouldn’t even be surprised at the amount of content I run across in my research that is a complete mess. Think about it. Think about the process of how visitors got to your site. It goes like this:

  • A visitor starts with a need for a certain piece of information.
  • Then they did what everyone does–type in a keyword or keyword phrase and Google it.
  • They manage to find your link and click on it.

They get to your article and go “whoa.” That could be either good or bad. Your visitor could be thinking, “whoa, this is just what I’m looking for! I think I’ll read some more!” Or they could be thinking, “whoa, this doesn’t help me at all. This doesn’t answer my question. I’m outta here.”

One of the biggest problems article writers have is writing for their readers. And don’t worry, it’s a common problem. A lot of times they pick a product related to their niche, do a little research and just start writing about it. And then they wonder why that article isn’t generating any buzz.

When you write content for your website, you always have to keep your readers in mind. As you write your content, continually ask yourself if you are serving your readers. Is the topic of your article something that your readers have been searching for? Remember that their search for information started with a keyword or a keyword phrase.

What is the importance of keywords

Keywords is where it all begins. When someone types in a keyword they are looking for specific information about a certain topic. The longer they keyword phrase, the more narrow the search results are.

Think of keywords as your bait, if you will. People look for information using keywords and you match that search with those same keywords in your content. But use them sparingly. Too many keywords and your article will seem like a big sales pitch.

So as a writer of great content, you should know how to find keywords and have a list of them before you even start typing your article because keywords is what will help you connect with your readers.

Step 1 – The Research Bit

  • Choose a topic related to your niche
  • Find good quality keywords
  • Research your topic and take notes. When researching your topic, look at articles where people are asking questions about what you want to write about. Try to build that into your article by perhaps making that question a heading.

Step 2 – The Writing Bit

  • Draft your article with headings that address things like who, what, where, when, how, if it’s applicable.
  • Make your first paragraph a description of what you are going to talk about. Describe a problem and then outline a solution.
  • Remember to break up your content with paragraphs and headings. And don’t make your paragraphs too long. You’ll lose your readers. It will start to seem like work to them. Something they have to get through in order to get the information they are looking for.
  • Don’t try to use big fancy words. You are writing for the average reader.
  • Write your article as if you are talking to a friend. Pretend your friend called you up and asked you [fill in the blank]. How would you answer? Type your article as if you are addressing one specific person who has a lot of follow up questions. Pretend you are the one looking for the information and write what you would like to read yourself.
  • Avoid repetition.

Step 3 – The Technical Bit

  • Get visual. Add at least 2 images to your article. Imagery is great for getting your point across. People respond well to images.
  • Internal linking: try to create two internal links in your article that link to other pages on your site. This will give the visitor another related area to explore.
  • Use bullet points where necessary to make important points. It breaks up the content nicely and gives your reader an opportunity to scan your article yet still benefit from the information.
  • You can also use block quotes to make important points
  • Your article should be anywhere from 500-1000+ words depending on the subject matter.

At the end of your article, type a concluding paragraph about the information you covered without being redundant. Reiterate a few important points and invite your readers to be part of the discussion by having them leave comments or questions.

By following these tips you will have no problem learning how to write great website content. All it takes is a little practice. Set yourself up with your own personal guidelines and use them each time you write an article. Use this information as your guide.