What if you could write the perfect article or posts every time without the aid of a freelance writer? The formula for it exists and is relatively easy, which is probably why it has eluded so many for so long. If you would like to stop spending money on expensive freelance writers and write your own perfect, high-ranking articles and posts every single time, follow these simple steps and watch your traffic increase and your sales skyrocket. The first section involves formatting the perfect article or blog post.
The first trick to writing excellent articles and posts is short, crisp sentences. These are not only easier to read, but they also require far less punctuation. This means there are fewer opportunities for error. As a general rule, keep your paragraphs short and to the point. Try using three to five short sentences per paragraph.
Bold Content is Beautiful Content
The internet has done a lot of wonderful things since its arrival in the 1990’s. It also changed a few things as it began to consume us… like how people read. With the internet, the bouncing scanner was born. These are people who used to enjoy reading books, short stories, and magazine articles word for word, enjoying every meaningful morsel. Now, they scan the page looking for content relevant to what they are looking for at that moment. That is why bold is beautiful. Bold content draws attention when surrounded by a sea of plain text.
Bouncers are Content Scanners that Get Away
Never be afraid to bold and italicize the point sentence in a paragraph. You may even underline if you feel the need. In doing this, and adding subtitles, you are catching the scanner’s eye before they become bouncers.
Bouncers are people who bounce from link to link, quickly scanning for something interesting. The average lifespan for a bouncer on any given website is 3.5 seconds… so you only have a moment to grab them by the frontal lobe and lead them word for word to the bottom of your page.
What you are Up Against
- Scanner lands on your blog post or website via a link
- He or she looks at the title and if it does not captivate them, they leave
- If the title is interesting, they look at the first sentence. If it is a long paragraph and you have not grabbed them with the title and one sentence, they leave; however, if it is a short paragraph and the subtitle to the next paragraph is bold, they may check it
- If it does not interest them further and there is nothing there to catch them, they leave… unless they see a bulleted list or an interesting image
- And so forth and so on
Working from the Top Down
The perfect article and post has a clear beginning, middle, and end. Of these, the beginning is the most critical. When a scanning bouncer hits your page, he or she needs a fantastic, attention grabbing title, a short, informative first paragraph that promises untold riches to come, and bolded subtitles and paragraph points to keep their eyes engaged and dropping down the page.
Pull out your Best Weapon and Engage
You need bullets. If you feel that your content is becoming too technical or just downright boring, throw a bulleted list at them. Of all the techniques involved in grabbing the attention of a reader and holding them, the bulleted list is number one. When in doubt, toss a bullet list out. Here are just a few of the benefits a good Bulleted list provides
- Multiple answers to questions with more than one point
- Gives the reader a glimpse of what to expect in the rest of the article or post
- Lists multiple features
- List ingredients or instructions
- Allow the content writer to reach a word count goals
- The source for more ideas during the writing process
- Hold scanners and jumpers on the page
Images Work Wonders on Wandering Visitors
Images and videos can save an article or blog post that has gone astray. A good image is a great attention grabber. While bullet lists pull attention faster than anything else, image captions lead the pack as the most read content on any article or post. For this reason, it is always a good idea to add captions.
A Word of Warning about Images and Videos
In order for your images and videos to be effective, they must relate to the content near which they are embedded. Posting unrelated images and videos creates confusion and scanners are just looking for an opportunity to bounce away from your site. For more on images and videos, see the SEO section below.
In this section, we will explore SEO in the Post Panda Era of the World Wide Web. While the black and white bear left many people dazed and confused, it actually made content black and white if you only learn to stand back and see the big picture. You have to be careful, however, because too much or too little Search Engine Optimization can kill a rank quicker than you can say Keyword Stuffing.
The Keywords are the New Key
The keyword should always be in the title and as close to the first few words as is humanly possible. Of course, this is not always possible, in which case, you must weigh the importance of and choose between attention grabbing headlines or titles with a keyword. In this case, we moved the keyword towards the end and used a snappy, attention grabbing headline. Content is the keyword for this article. (Or post)
Place your keywords in the first and last sentence of your post or article. When indexing the page, Google’s web crawlers get a warm and fuzzy feeling of affection for pages that make it easy for them. If Google is happy with us, we should be tickled pink with ourselves.
Good News for Good Content Subtitles
Another wonderful place to strategically place keywords is in subtitles. It need not be in every subtitle, rather, use keywords the first time anywhere on the page that you use your H1, H2, H3 heading styles in your subtitles. Have I lost you yet? Here is how it works.
Explaining Subtitles, Styles, And Keywords usage
Each subtitle should be in the format of an H1, H2, or H3 style. The heading styles can be found lurking behind either the styles link in MSWord or the editing page of WordPress. (A full 90% of the planet uses at least one of these headings to write article and post subtitles) Place one keyword in one each of these subtitles for a total of three keywords. Using this post as an example, the first three subtitles are an H1, an H2, and an H3 style and each contains the keyword. (Content) I do not have to worry about placing any more keywords in the rest of the subtitles. (Although I have in one or two)
- Short and Sweet Content Rules is the first subtitle. It is in style H1 and contains the keyword Content.
- Bold Content is Beautiful Content is the second subtitle of this post and contains the keyword. It is formatted in Style H2. (Header Two)
- Bouncers are Content Scanners that Get Away This is formatted in H3 and yes, it has the keyword.
Why Image Keyword Alt Tags are Vital to Rank
Each of your images has an alt tag. It is always a good idea to place a keyword in the alt tag description of your images. Servers are blind, which is why images have alt tag descriptions. Since a server can read but it cannot see an image, we must describe them to the server. Think of the server as a blind person (Visually challenged) that reads brail. Our Alt Tag descriptions tell the server what the image is about. That is why we know that the Google web crawlers will go to an image alt tag. Keywords get these images and the page they rest upon indexed fast and high.
Too Many Content Keywords or Too Few will Hurt Your Rank
You now have a keyword in the title, three subtitles, the first and last sentence, and all the images (Let’s say four images) for a total of ten keywords. All we have to do now is sprinkle the keyword, which is the word “content,” casually among the paragraphs. One in every other paragraph or even one every paragraph is plenty. Make them flow smoothly with the content and you have the perfect key worded article or post. Try to keep keyword saturation around or below 3.0 percent.
Goodbye Keywords – Hello Content
The only other part of Search Engine Optimization that we must worry about now is content. You have to have original content to appease the black and white Panda Gods. Every once in a while, the voracious reader that is Google’s Panda will go on a binge and devour as much content as it can find. If you keep it interesting and original, you will farewell.
The Panda Had Company in a Penguin named Lynx
Lynx was the lovable Penguin (2.0) that took the abuse out of links in articles, content, copy, and posts. Links are still important… just not as important as they once were. Shake it up and have a few links outside of your niche as well as in. It is also a good idea to throw internal links into the mix. The Penguin loves variety.
A Final Tip Before We Bid You Adieu
The perfect tile is under 70 characters with spaces. The title to this post has nine words, 70 characters w/spaces, and one keyword.
All of this may seem like a lot, but it is far less complicated than it used to be. Here it is again in one short paragraph. The most important thing to remember is to keep your content original and use short crisp paragraphs. Bold your points and subtitles, use bullet lists, throw in images or graphs, and be your charming self. Keep your keyword saturation down to stay out of trouble. Use your header styles and place keywords in your image alt tags. If your content is informative, you have a great post.