There are many pages in an online store. One of the challenges is creating headers that match their needs. Experts say that H1 headers and TITLE tags should be identical. However, some people believe that they must be the same.
There are two points of view. Let’s clarify this issue.
Header vs. TITLE Optimization Strategies
Titles and H1 are elements visible to visitors to an online shop. They should be designed for people, not search engines optimization. The title will likely include product or category names. This is a standard approach that many online shops use. Duplicate titles and H1 tags are two of the most popular recommendations. Although it is not possible to pinpoint the source of this recommendation, you might be able to find examples of websites that use duplicate titles and H1 tags.
Make H1 and TITLE duplicates or make them distinct?
This argument is to make H1 and TITLE different. Search engines think that TITLE AND H1 should be identical to increase the keyword value. This is a wrong approach, and it can lead to us being punished.
This argument is to make H1 and TITLE the same: A robot that analyzes your website should be able to identify the most critical sections or critical pages. The text in the TITLE tag of the vital page must be identical to the H1 tag and the URLs.
Text can be identical, as demonstrated by experience. However, it is not a mistake.
H1 and TITLE tags should share the same meaning
Search engines’ robots can find it challenging to determine the keywords for which this page is relevant if the title refers to one thing while H1 means something else. Users may be confused. These parts of the code may also be helpful for search engines to add particular elements to the snippet, such as quick links or breadcrumbs. TITLE and H1 don’t need to be completely different. Let’s take a look at a particular example.
An online fashion store that sells exclusive clothing for women in the UK.
Join our Squad
– This is not a very good variant because H1 does not have any promoted keywords. This call to action can also be written in text.
Women Exclusive Fashion Clothing in the UK
. It is easier and more intuitive for visitors and robots.
Users can see H1 and TITLE at various stages of interaction with the website.
The title can be seen before users visit the website, and H1 can only be viewed once they have reached the page. It is best to keep H1 as brief as possible and explain the primary purpose of the landing page. The TITLE should motivate the user to click. It should include the main keywords. Optimizing text relevance but not click conversion is possible so that an online store could lose traffic.
For example, Pizza online store
Cheese pizza with tomatoes and mushrooms
– It is very short and straightforward.
Fast delivery guaranteed – The word “Order” is the call to action, and “fast delivery in Warsaw ” is an answer to the question about the location before clicking.
This variant can be considered a recommendation, and the call to action might be found in the “description.”
– Title appears on social networks
If the code has not been set up in a specific way, it will be displayed in the social media sharing section. It will not work if the title is unclear or uninformative. To be effective on social media, the title must be well-crafted.
– TITLE could contain additional key phrases
Promote the page using high-frequency phrases but also related low-frequency phrases. You can also add words to the semantic core.
There are many relevant keywords, such as Laptops, Computers and Gaming PCs, Parts, Accessories, and other words. The phrase “The company also offers warranty repairs” is less common in the search. Renovation &Warranty Repairs
One more thing to note. Remember that the maximum length for the title is between 60 and 70 characters. In some cases, it can even be 100 characters. Search engine robots don’t consider more than 100 symbols within the title.
These details should help you promote your online shop. Enjoy a successful selling experience.
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