Contently Reviews, Pricing, and Alternatives
In today’s digital age, content is king. Brands and businesses are constantly looking for ways to create engaging and high-quality content to attract and retain customers. One company that has been making waves in the content marketing industry is Contently.
This article aims to provide an in-depth review of Contently, its services, features, pros and cons, pricing, and top alternatives. By the end of this article, you will have a better understanding of whether Contently is the right content marketing solution for your business.
Contently is a content marketing platform that offers a wide range of services, including content creation, content strategy, access to a talent network of professional creators, and a content management platform. The company has a diverse client base, serving various industries and boasting an impressive list of notable clients.
In the following sections, we will delve deeper into Contently’s offerings, user reviews, features, and how it compares to its competitors.
Contently Reviews
Positive feedback
- Users praise Contently for its high-quality content and professional creator network, which helps them produce engaging and relevant content for their target audience.
- Many users also appreciate Contently’s content management platform, which streamlines the content creation process and makes it easy to collaborate with creators, manage content, and track performance.
- The customizable content strategy and analytics features are also well-received, as they help users optimize their content marketing efforts and measure the success of their campaigns.
Negative feedback
- Some users have expressed concerns about the cost of Contently’s services, which can be high compared to other content marketing platforms.
- A few users have mentioned that the platform’s design capabilities are limited, which may require additional resources for content design and formatting.
- Some users also find the learning curve for the platform to be steep, which may be challenging for those who are new to content marketing or not tech-savvy.
Testimonials and case studies
- Contently has several case studies available on its website, showcasing the success of their clients in various industries. These case studies highlight the platform’s ability to drive engagement, increase brand awareness, and improve content marketing ROI.
- Testimonials from clients praise Contently’s professional creator network, content strategy support, and user-friendly platform, which have helped them achieve their content marketing goals.
Ratings from review websites
1. G2
Contently has a rating of 4.1 out of 5 stars on G2, based on 28 reviews (as of November 2021). Users praise the platform’s content quality, creator network, and content management features. However, some users mention that the pricing can be high and the platform may require a learning curve.
2. Capterra
Contently has a rating of 4.5 out of 5 stars on Capterra, based on 2 reviews (as of November 2021). Users appreciate the platform’s content creation capabilities and the quality of the content produced. However, there are limited reviews available on Capterra.
3. TrustRadius
Contently has a rating of 7.6 out of 10 on TrustRadius, based on 10 reviews (as of November 2021). Users praise the platform’s content quality, creator network, and content management features. However, some users mention that the pricing can be high and the platform may require a learning curve.
Features
1. Custom Content Types
Contently offers a wide range of custom content types to cater to the specific needs of its clients. These content types include blog posts, articles, whitepapers, case studies, infographics, videos, social media content, and more. This variety allows businesses to create a diverse and engaging content mix that appeals to their target audience.
2. Brand Voice and Style Guide
Understanding the importance of brand consistency, Contently helps clients develop a brand voice and style guide that aligns with their overall brand identity. This ensures that all content created through the platform maintains a consistent tone, style, and messaging, which is crucial for building brand recognition and trust among consumers.
3. Editorial Workflow
Contently’s platform provides a streamlined editorial workflow that simplifies the content creation process. Clients can collaborate with creators, review drafts, provide feedback, and approve content all within the platform. This efficient workflow helps save time and ensures that the final product meets the client’s expectations.
Content Strategy
1. Content Planning
Contently assists clients in developing a strategic content plan that aligns with their business goals and target audience. This includes identifying content topics, formats, and distribution channels that will resonate with their audience and drive results. By creating a well-thought-out content plan, businesses can ensure they are producing content that is relevant, engaging, and effective.
2. Analytics and Insights
To measure the success of their content efforts, Contently provides clients with analytics and insights on content performance. This includes data on engagement, conversions, and ROI, allowing businesses to identify which content types and topics are resonating with their audience and driving results. These insights can then be used to inform future content strategies and optimize existing content efforts.
Talent Network
1. Access to Professional Creators
One of Contently’s key offerings is its extensive talent network of professional content creators, including writers, editors, designers, and videographers. Clients can search for and collaborate with creators who have the skills and expertise needed to produce high-quality content that aligns with their brand and goals.
2. Creator Vetting Process
To ensure the quality of its talent network, Contently has a rigorous vetting process for creators. This includes evaluating their experience, skill set, and portfolio of work. Only those who meet Contently’s high standards are accepted into the network, ensuring that clients have access to top-notch professionals for their content needs.
Content Management Platform
1. Collaboration Tools
Contently’s platform includes collaboration tools that make it easy for clients and creators to work together on content projects. Clients can communicate with creators directly within the platform, share feedback, and track project progress. This seamless collaboration helps ensure that the content creation process is smooth and efficient.
2. Content Library
The platform also includes a content library where clients can store, organize, and manage all of their content assets. This helps businesses keep track of their content inventory, making it easier to repurpose and distribute content across different channels.
3. Content Performance Tracking
To help clients understand the effectiveness of their content, Contently’s platform includes content performance tracking features. Clients can monitor engagement metrics, such as views, shares, and comments, as well as conversion metrics, such as leads generated and sales attributed to content. This data provides valuable insights into the success of content efforts and can be used to optimize future strategies.
Pros
One of the primary advantages of using Contently is the high-quality content that it consistently delivers. Contently’s professional creators are thoroughly vetted, ensuring that they possess the necessary skills, experience, and expertise to produce top-notch content. This focus on quality enables Contently to stand out from the competition and deliver content that effectively engages audiences and drives results.
Access to professional creators
Contently’s talent network is another significant advantage, providing clients with access to a vast pool of professional creators, including writers, editors, designers, photographers, and videographers. This extensive network allows clients to find the perfect creator for their unique content needs, ensuring that the final product aligns with their brand’s voice, style, and objectives. Additionally, Contently’s creator vetting process guarantees that only the most qualified and talented professionals are included in their network.
Comprehensive content management platform
Contently’s content management platform is designed to streamline the entire content creation process, from ideation and planning to production and distribution. The platform offers a variety of collaboration tools, including real-time messaging, task assignments, and content approvals, making it easy for teams to work together and stay organized. The content library feature allows clients to store, manage, and access all of their content in one centralized location, while the content performance tracking feature provides valuable insights and analytics to help clients make data-driven decisions.
Customizable content strategy
Another notable advantage of Contently is its customizable content strategy services. Contently’s team of content strategists work closely with clients to develop a tailored content plan that aligns with their unique goals, target audience, and industry. This personalized approach ensures that clients receive a content strategy that is specifically designed to drive results for their business. Furthermore, Contently’s analytics and insights feature allows clients to monitor their content’s performance and make adjustments to their strategy as needed, ensuring that their content remains effective and relevant.
Cons
Despite the numerous benefits Contently offers, there are a few drawbacks that potential clients should consider before deciding to use the platform. These cons include potentially high pricing, limited design capabilities, and a steeper learning curve for the platform.
Potentially High Pricing
Contently operates on a customized pricing model, which means that the cost of using the platform can vary significantly depending on the specific needs of a client. While this allows for a tailored solution, it can also result in higher prices compared to some competitors that offer fixed pricing plans. For smaller businesses or those with limited budgets, this could be a significant drawback.
Limited Design Capabilities
While Contently excels in content creation and strategy, its design capabilities are somewhat limited. The platform does not offer an in-built design tool, which means that clients may need to rely on external design software or hire additional design professionals to create visually appealing content. This can be an inconvenience for clients who require a comprehensive solution for both content creation and design.
Steeper Learning Curve for the Platform
Contently’s content management platform is feature-rich, which can be a double-edged sword. While it offers numerous tools and functionalities for managing content, it can also result in a steeper learning curve for users who are new to the platform. This may require additional time and effort to become proficient with the platform’s features, which could be a drawback for clients who need a more straightforward and user-friendly solution.
In summary, Contently has some drawbacks that potential clients should consider before deciding to use the platform. These include potentially high pricing, limited design capabilities, and a steeper learning curve for the platform. However, for clients who prioritize high-quality content creation, access to professional creators, and a comprehensive content management platform, Contently could still be a viable option.
Prices
1. Customized Pricing
Contently operates on a customized pricing model, meaning that there are no fixed prices or packages available on their website. Instead, the company works closely with each client to understand their specific content needs, goals, and budget to create a tailored pricing plan. This approach allows Contently to offer a more personalized service, ensuring that clients only pay for the features and services they require.
2. Factors Affecting Pricing
Several factors can influence the pricing of Contently’s services. These include the scope and complexity of the content project, the number of content pieces required, the type of content (e.g., articles, videos, infographics), the level of expertise needed from the talent network, and the level of support and strategy services required. Additional factors, such as the client’s industry and target audience, may also impact the cost.
Comparison with Competitors
When comparing Contently’s pricing to its competitors, it’s essential to consider the range of services and features offered by each platform. While Contently may appear more expensive than some alternatives, it provides a comprehensive content management platform, access to a vast network of professional creators, and customizable content strategy services. This level of service and quality may justify the higher cost for some businesses.
Article Market, for example, offers a more straightforward pricing model with tiered subscription plans starting at $199 per month. However, this base plan only includes access to the platform and does not cover content creation costs, which are charged separately. Skyword, another competitor, also operates on a customized pricing model, with costs depending on the client’s specific needs and goals.
NewsCred, like Contently, does not provide fixed pricing on its website but offers a range of content marketing services and software solutions, which can be tailored to each client’s requirements. Lastly, Scripted offers a more affordable option for businesses with smaller budgets, with membership plans starting at $149 per month. However, this lower price may come with limitations in terms of features and access to top-tier creators when compared to Contently.
In conclusion, while Contently’s pricing may be higher than some alternatives, it offers a comprehensive and customizable service that may justify the cost for businesses seeking high-quality content and a robust content management platform. It’s essential to consider the specific needs and goals of your business when comparing Contently’s pricing to its competitors to ensure you’re getting the best value for your investment.
Top Contently Alternatives
Article Market
1. Overview
Article Market is a content marketing platform that offers content creation, strategy, and management services. It connects businesses with a network of professional freelance writers, editors, and content strategists to create high-quality content for various industries.
2. Features
- Content creation and collaboration
- Content strategy and planning
- Talent network of professional creators
- Content management and analytics
3. Pros and Cons
Pros:
- Intuitive and user-friendly platform
- Access to a vast network of professional creators
- Efficient collaboration tools
Cons:
- Limited design capabilities
- Pricing might be high for small businesses
4. Pricing
Article Market offers customized pricing based on the client’s needs and requirements. They also provide a pay-as-you-go option for individual projects.
Skyword
1. Overview
Skyword is a content marketing platform that specializes in content creation, strategy, and management. It offers a wide range of content solutions, including written content, video, and graphics, to help businesses reach their target audience.
2. Features
- Content creation and strategy
- Talent network of professional creators
- Content management and analytics
Video production and distribution
3. Pros and Cons
Pros:
- Comprehensive content solutions
- Access to a wide range of content types
- Robust content management and analytics tools
Cons:
- Steeper learning curve for the platform
- Pricing may be high for smaller businesses
4. Pricing
Skyword offers customized pricing based on the client’s needs and project requirements.
NewsCred
1. Overview
NewsCred is a content marketing platform that focuses on content creation, strategy, and management. It offers a suite of tools and services to help businesses create, distribute, and measure the performance of their content.
2. Features
- Content creation and strategy
- Content management and distribution
- Analytics and insights
- Licensing of premium content
3. Pros and Cons
Pros:
- Access to premium content from reputable sources
- Comprehensive content management and analytics tools
- Strong focus on content strategy
Cons:
- Limited access to freelance talent
- Pricing may be high for smaller businesses
4. Pricing
NewsCred offers customized pricing based on the client’s needs and project requirements.
Scripted
1. Overview
Scripted is a content creation platform that connects businesses with a network of professional freelance writers. It offers content writing services for various industries, including blog posts, articles, whitepapers, and more.
2. Features
- Content creation
- Talent network of professional writers
- Editorial workflow and collaboration
- Content management and analytics
3. Pros and Cons
Pros:
- Access to a vast network of professional writers
- Efficient collaboration tools
- User-friendly platform
Cons:
- Limited content strategy and management features
- No access to other content types like video or graphics
4. Pricing
Scripted offers a subscription-based pricing model, with plans starting at $149 per month. They also provide a pay-as-you-go option for individual projects.
Final Thoughts
Contently offers a comprehensive content marketing solution, providing high-quality content creation, a customizable content strategy, access to a vast network of professional creators, and a robust content management platform. The platform is designed to streamline the content creation process, making it easier for businesses to create, manage, and track the performance of their content.
However, Contently does have some drawbacks. The pricing can be potentially high, depending on the specific needs of a business. The platform also has limited design capabilities, which may require additional tools or resources for businesses looking to create visually appealing content. Additionally, there is a steeper learning curve for the platform, which may be a barrier for some users.
Contently is best suited for businesses that require high-quality, custom content and are looking for a comprehensive content marketing solution. This includes businesses in industries such as technology, finance, healthcare, and travel, among others. Contently’s clients range from small businesses to large enterprises, including notable clients like Marriott, American Express, and Walmart.
Contently faces competition from other content marketing platforms such as Article Market, Skyword, NewsCred, and Scripted. While each platform offers similar features, there are differences in their pricing models, creator networks, and platform functionalities.
Article Market provides a more flexible pricing model, offering both subscription-based and pay-as-you-go options. Skyword focuses on storytelling and offers a more extensive range of content types, including video and interactive content. NewsCred specializes in content licensing and syndication, while Scripted is more focused on written content with a lower price point.
In conclusion, Contently is a powerful content marketing platform that delivers high-quality content creation, a customizable content strategy, access to a vast network of professional creators, and a robust content management platform. While it may have some drawbacks, such as potentially high pricing and limited design capabilities, the benefits of using Contently often outweigh these concerns.
For businesses looking for a comprehensive content marketing solution, Contently is an excellent choice. However, it is essential to compare Contently with its alternatives to determine which platform best suits your business’s specific needs and budget. In the end, the right content marketing platform will help your business create engaging content that drives results and supports your overall marketing strategy.