The cannabidiol (CBD) industry has experienced rapid growth in recent years, with an increasing number of people turning to CBD products for various health and wellness benefits. As a result, businesses in the CBD market are facing intense competition, making it crucial for them to stand out and attract potential customers. One of the most effective ways to achieve this is through proper keyword research, which can help improve search engine rankings and drive organic traffic to a website.
However, conducting keyword research for the CBD industry presents unique challenges that set it apart from other markets. These challenges stem from the complex legal and regulatory landscape surrounding CBD, as well as the rapidly evolving market and consumer awareness. To succeed in this competitive space, businesses must understand the nuances of CBD keyword research and develop a strategic approach to finding the best keywords for their target audience.
In this article, we will discuss why CBD keyword research is different from other industries, the factors that make a CBD keyword worthwhile, and three tips to help you find the best CBD keywords for your business. By understanding and implementing these strategies, you can improve your online visibility and stay ahead of the competition in the ever-growing CBD market.
Why is CBD keyword research different?
1. Varying regulations across different regions
CBD keyword research is different from other industries due to the legal and regulatory challenges that come with it. The legality of CBD varies across different regions, making it essential for businesses to be aware of the specific regulations in their target markets. Some countries have strict rules and regulations surrounding the sale and consumption of CBD products, while others have a more lenient approach. This means that certain keywords may be more appropriate for some regions than others, and businesses must tailor their keyword research accordingly to avoid any legal issues.
2. Restrictions on advertising and promotion
Another challenge that sets CBD keyword research apart from other industries is the restrictions on advertising and promotion. Many advertising platforms, such as Google Ads and Facebook, have strict policies against promoting CBD products. This can make it difficult for businesses to reach their target audience through traditional advertising methods, making SEO and keyword research even more crucial for success in the CBD industry. Businesses must be creative in finding alternative ways to promote their products and ensure their content is optimized for search engines to increase visibility and organic traffic.
Evolving market and consumer awareness
1. Rapid growth and new developments
The CBD industry is rapidly growing, with new developments and innovations constantly emerging. This fast-paced environment means that businesses need to stay up-to-date with the latest trends and advancements in the industry to remain competitive. Keyword research plays a crucial role in this, as businesses must identify and target the most relevant and popular keywords to attract potential customers. As new products and information become available, businesses must continuously adapt their keyword strategy to stay ahead of the competition.
2. Shifting public opinion and awareness
Public opinion and awareness of CBD have shifted significantly in recent years, with more and more people recognizing the potential benefits of CBD products. This change in perception has led to an increase in consumer interest and demand for CBD products, making it essential for businesses to understand their target audience and their specific needs and preferences. Keyword research can help businesses identify the most relevant and sought-after information and products in the CBD market, allowing them to create content that appeals to their target audience and drives traffic to their website. As public opinion and awareness continue to evolve, businesses must stay informed and adjust their keyword strategy accordingly to remain relevant and successful in the CBD industry.
Start with search intent
Before diving into keyword research for your CBD business, it’s essential to start by understanding search intent. Search intent, also known as user intent, refers to the reason behind a user’s search query. By analyzing search intent, you can create content that directly addresses the needs and desires of your target audience. There are three primary types of search intent: informational, navigational, and transactional.
Understanding user queries and intentions
1. Informational searches
Informational searches are queries where users are looking for information or answers to specific questions. In the CBD industry, these searches may include questions about the benefits of CBD, how to use CBD products, or research on the effectiveness of CBD for various conditions. When targeting informational searches, your content should be informative, well-researched, and provide valuable insights to the user.
2. Navigational searches
Navigational searches are queries where users are trying to find a specific website or page. For example, a user might search for your brand name or a specific product you offer. To optimize for navigational searches, ensure that your website is well-structured, easy to navigate, and that your brand and product names are clearly visible and easily found.
3. Transactional searches
Transactional searches are queries where users are looking to make a purchase or complete a specific action, such as signing up for a newsletter or contacting your business. In the CBD industry, transactional searches may include phrases like “buy CBD oil” or “CBD gummies for sale.” To target transactional searches, your content should be persuasive, highlight the unique selling points of your products, and include clear calls-to-action that guide users towards making a purchase or completing a desired action.
Aligning content with search intent
1. Creating relevant and useful content
To effectively target the various types of search intent, it’s crucial to create content that directly addresses the user’s needs and desires. For informational searches, this may involve creating blog posts, articles, or guides that provide in-depth information on various CBD topics. For navigational searches, ensure your website is easy to navigate and that users can quickly find the information they’re looking for. For transactional searches, create product pages and landing pages that effectively showcase your products and guide users towards making a purchase.
2. Optimizing for search engines and user experience
In addition to creating relevant and useful content, it’s essential to optimize your website and content for search engines and user experience. This involves using proper on-page SEO techniques, such as incorporating target keywords in your title tags, meta descriptions, and throughout your content. Additionally, ensure that your website is mobile-friendly, loads quickly, and has a clear and easy-to-use navigation structure. By optimizing your website for both search engines and user experience, you can increase your chances of ranking higher in search results and attracting more targeted traffic to your CBD business.
What makes a CBD keyword worthwhile?
To succeed in the competitive CBD market, it’s crucial to target the right keywords in your content and marketing efforts. But with so many potential keywords to choose from, how do you know which ones are worth your time and resources? Here are four key factors that make a CBD keyword worthwhile:
High search volume
The first factor to consider is the search volume for a particular keyword. Search volume refers to the number of times a keyword is searched for on search engines like Google within a specific time frame, usually per month. A high search volume indicates that many people are searching for that keyword, which means there’s a greater potential for your content to be seen by a larger audience.
When researching CBD keywords, look for those with a high search volume to ensure that you’re targeting terms that people are actively searching for. However, high search volume alone isn’t enough to guarantee success, as you also need to consider competition and relevance.
Competition refers to the number of websites and content pieces that are targeting a specific keyword. The more competition there is for a keyword, the harder it will be for your content to rank highly in search engine results pages (SERPs). In the CBD industry, competition can be particularly fierce due to the growing popularity of CBD products and the number of businesses entering the market.
To increase your chances of ranking well and attracting traffic, look for CBD keywords with low competition. This means that there are fewer websites targeting these keywords, giving you a better opportunity to stand out and capture a larger share of the search traffic.
Relevance to target audience
While high search volume and low competition are important factors, they mean little if the keyword isn’t relevant to your target audience. Relevance refers to how closely a keyword aligns with the interests, needs, and preferences of your ideal customers.
To find relevant CBD keywords, consider the types of products you offer, the benefits they provide, and the specific needs and pain points of your target audience. By focusing on keywords that are highly relevant to your target audience, you’ll be more likely to attract qualified leads who are genuinely interested in your products and more likely to convert.
Lastly, consider the commercial intent of a keyword. Commercial intent refers to the likelihood that a user searching for a particular keyword is ready to make a purchase or take some other action that benefits your business. Some keywords may have high search volume but low commercial intent, meaning that while many people are searching for them, they may not be ready to buy.
To identify CBD keywords with high commercial intent, look for terms that indicate a user’s readiness to purchase, such as “buy CBD oil” or “CBD gummies for sale.” By targeting keywords with high commercial intent, you’ll be more likely to attract users who are further along in the buying process and more likely to convert.
3 Tips to Find the Best CBD Keywords
To stay ahead in the competitive CBD market, it’s crucial to find the best keywords for your business. Here are three tips to help you uncover the most valuable keywords for your CBD brand.
Reverse engineer low Domain Rating (DR) competitor’s best pages
1. Analyzing successful content from low-DR competitors
Start by identifying competitors in the CBD industry with a low Domain Rating. These competitors may have valuable insights and strategies that you can learn from. Analyze their most successful content by looking at factors such as social shares, comments, and organic traffic. This will give you an idea of what resonates with your target audience.
2. Identifying keywords driving traffic to these pages
Once you have identified the best-performing content from your low-DR competitors, examine the keywords that are driving traffic to these pages. Use keyword research tools like Ahrefs, SEMrush, or Moz to uncover the search terms that are bringing in the most visitors.
3. Adapting and improving on their content strategy
After identifying the keywords that are working well for your low-DR competitors, adapt and improve on their content strategy. Create high-quality, engaging content that targets these keywords and provides value to your audience. This will help you stand out from the competition and attract more organic traffic.
Use gap analysis
1. Identifying keywords your competitors rank for, but you don’t
Conduct a gap analysis to discover the keywords that your competitors are ranking for, but your website is not. This will help you uncover new opportunities for targeting valuable search terms.
2. Analyzing competitor content and backlink profile
After identifying the keywords that you’re missing out on, analyze the content and backlink profile of your competitors. This will give you insights into the type of content that is performing well and the websites that are linking to it.
3. Creating content to fill the gap and target these keywords
Based on your analysis, create content that targets the missing keywords and fills the gap in your content strategy. Ensure that your content is high-quality, informative, and engaging to attract more organic traffic and improve your search rankings.
Find pages on high DR Sites without backlinks
1. Identifying high-ranking pages with few or no backlinks
High Domain Rating websites often have pages that rank well in search results, despite having few or no backlinks. These pages can provide valuable insights into potential keyword opportunities.
2. Analyzing the content and keywords used
Examine the content on these high-ranking pages to identify the keywords they are targeting. This will help you uncover search terms that may be easier to rank for, as they have fewer backlinks pointing to them.
3. Creating better content targeting these keywords and acquiring backlinks
After identifying the keywords used by high-ranking pages with few or no backlinks, create better content targeting these search terms. Focus on providing more value and depth than the existing content. Once your content is published, reach out to relevant websites and request backlinks to boost your search rankings further.
The Bottom Line
Proper keyword research is essential for success in the competitive CBD market. By using these three tips to find the best CBD keywords for your business, you can improve your search rankings, attract more organic traffic, and ultimately boost sales. Continuously monitor and adapt your keyword strategy as the industry evolves to stay ahead of the competition and maintain your online presence.
The bottom line
In the rapidly growing and highly competitive CBD market, proper keyword research is crucial for businesses to stand out and attract their target audience. With the increasing number of CBD products and companies, it can be challenging to differentiate yourself and capture the attention of potential customers. By conducting thorough keyword research, you can identify the most relevant and valuable search terms to target in your content and marketing efforts, ultimately driving more traffic and conversions to your website.
As the CBD industry continues to grow and evolve, it’s essential to keep a close eye on your keyword strategy and make adjustments as needed. Monitor your website’s performance and the performance of your competitors to identify any changes in search trends or new opportunities for targeting valuable keywords. Stay informed about the latest industry developments, legal changes, and consumer preferences to ensure your content remains relevant and valuable to your target audience.
In conclusion, proper keyword research is vital for success in the competitive CBD market. By utilizing the three tips outlined above, you can find the best CBD keywords for your business and improve your website’s visibility in search results. Continuously monitor and adapt your keyword strategy to stay ahead of the competition and capitalize on new opportunities as the industry evolves.